Our Story
Mastering the craft of genuine Italian pizza with devotion from 1985
From Naples to Your Neighborhood
'SerenePortWay' started off with a humble vision: to introduce genuine Neapolitan pizza to London. Established by the Rossi household in 1985, our small-scale family-owned pizzeria was built on recipes passing through generations.
'Marco Rossi', our establishment's creator, mastered the pizza-making skills during her Italian sojourn, particularly refining her craft with Naples' pizza experts. Once back in the UK, she became resolute in bringing the authentic taste of Italian pizza, adhering to age-old techniques and selecting only the finest of ingredients.
What first opened as a quaint pizzeria seating merely a dozen has now expanded into an acclaimed community fixture; however, our devotion to excellence and genuineness never faltered. We persist in utilizing traditional wood-fired pizza ovens, preparing our dough from scratch daily, and obtaining ingredients of premium quality.
Currently, 'SerenePortWay' is still steered by the Rossi family, with their next generation at the forefront of our zealous crew. Despite some contemporary advancements, our business essence remains intact: delivering delectable, authentic pizzas that unite our customers.
Our Values
Quality Ingredients
We procure only the most pristine, superior-quality ingredients, partnering with nearby farmers and Italian suppliers to guarantee the genuine taste.
Traditional Methods
We shape our pizzas following timeless practices, with our dough undergoing a 48-hour fermentation process before baking in a true wood-fired oven.
Community Focus
Our belief extends beyond simply being a restaurant—we aim to be an integral element of our locality, endorsing community endeavors and fostering a space of hospitality for everyone.
Sustainability
We are steadfast in our eco-friendly commitments, from minimizing food wastage to opting for environmentally benign packaging and advocating sustainable farming.
Meet Our Team
The dedicated individuals who create our mouth-watering pizzas
Marco Rossi
Owner & Head Chef
As the second-generation proprietor, this individual honed their craft in Naples and has been refining our recipes for more than 15 years.
Isabella Rossi
Executive Chef
Italian-trained chef with 12 years of expertise, offering a flair for unique seasonal creations.
Luis Bianchi
Head Pizzaiolo
A Naples native who has dedicated over two decades to perfecting pizza and mentoring our team of pizza chefs.
Emily Clarke
Restaurant Manager
Guarantees an outstanding dining experience for each patron, overseeing our welcoming staff with proficiency and friendliness.
William Zhang
Director of Beverages
Overseeing our selection of refreshments, including an array of Italian juices and juices drinks that complement our pizzas.
What Our Customers Say
This is the closest to an authentic Neapolitan pizza experience I've had outside of Italy. The crust has the perfect chewiness, adorned with those distinct charred bubbles only achievable by a wood-fired oven.
Oliver Smith
Appreciating that 'SerenePortWay' opts for locally-sourced produce and eco-conscious practices. The difference is palpable in every slice. Their rotating specials are always eagerly anticipated!
Charlotte Lopez
I've been a regular for years, and the excellence always persists. The staff make you feel at home, and the pizzas are divine, true to the name. You can't skip the Truffle Mushroom pizza, it's a must!
Liam García
Awards & Recognition
Premiere Pizzeria of Carltown
Local Culinary Awards, 2018-2022
Best 50 Pizza Spots of the UK
UK Dining Guide, 2020-2022
Certification for Genuine Neapolitan Pizzas
Associazione Verace Pizza Napoletana, 2017
Award for Eco-Friendly Business Operations
Green Corporate Association, 2021
Come Visit Us
Delight in the flavors of bona fide Italian pizza within a hospitable and cozy setting